Thursday, December 03, 2009 from 6:00 PM - 8:30 PM (PT)
Social Media Matters: Building Brands on Facebook
Social Media Matters is a monthly series of events designed to show marketers, brand managers, and advertisers how to use social media.
This month’s topic is “Buiding Brands on Facebook”. With over 300 million users, Facebook is the web’s hottest social media property. We’ve collected a group of experts to teach marketers, brand managers, and advertisers how to use Facebook to pump up their brands. An hour of talks will be followed by a mixer, where attendees and speakers can mingle and exchange ideas.
At the event, marketers will learn how to leverage Facebook to grow their brands from a group of experts who know Facebook.
Supporters
Media Partners
Agenda
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6:00 |
Registration |
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6:30 |
Introduction |
Seth Goldstein talks about social media. |
Seth Goldstein (SocialMedia.com) |
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6:40 |
The Facebook Ecosystem |
An introduction to the marketing tools and demographics of Facebook. |
Nick Gonzalez (Partner, Covered Co.) |
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6:55 |
Building Brands With Engaging Fan Pages |
A survey of how brands can use a few simple tools to build their brand through engaging fan pages. |
Tyler Willis (Involver) |
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7:10 |
Apps and Advertisers: Marriage Made in Heaven |
RockYou gives a talk about how apps work with advertisers to reach millions of users. |
Lisa Marino (RockYou) |
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7:25 |
Optimal Advertising on Facebook |
A survey of Facebook’s advertising system and how to optimize your campaigns |
Dmitry Shevelenko and Sarah Smith (Facebook) |
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7:40 |
Mixer |
Mix and mingle |
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8:30 |
End |
Mix and mingle |
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Covered Co. is a marketing consultancy specialising in marketing strategy and implementation for technology firms. We help technology firms be known, be loved, and be differentiated in the marketplace.
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